The Cost of Care: Preparing for the Future with Long-Term Care Insurance
Event Details
By Sebastian Eardley & Ed Thauer
July 15, 2025
4pm - 5pm EST
Free
Virtually via Microsoft Teams
About the Speakers
Sebastian Eardley, Vice President, Crossroads Eldercare Options
Sebastian Eardley is a Grand Rapids native who has called West Michigan home since 2006. He graduated from Michigan State University with a degree in economics and was actively involved in the MSU Student Economics Association. After college, Sebastian began his career in B2B technology sales in Grand Rapids, where he gained valuable experience in client service and solution-based consulting.
Most recently, Sebastian became a licensed life insurance producer in the State of Michigan, with a special focus on long-term care insurance. Motivated by firsthand experience, he is passionate about helping individuals and families understand their options and proactively plan for future care needs.
Outside of work, Sebastian enjoys travel, spending time outdoors, and making frequent trips to Northern Michigan.
Edwin Thauer, Jr., CLU, ChFC, LIC – Wealth Manager, Airey Financial Group
Edwin Thauer is a Wealth Manager at Airey Financial Group in Grand Rapids, Michigan, where he specializes in investments, retirement strategies, estate preservation, business insurance, and employee benefits. He has been serving clients since 1976 and brings nearly five decades of experience to his role.
A Grand Rapids native, Ed is an alumnus of Grand Rapids Community College and Grand Valley State University. He holds both the Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) designations from The American College and is a Licensed Life Insurance Counselor in Michigan. He is also a Registered Representative and Investment Advisor Representative with OneAmerica Securities, Inc., Member FINRA/SIPC.
Ed is a Life Member of the Million Dollar Round Table and a six-time Top of the Table qualifier, placing him among the top 1% of professionals in the field. He remains active with the MDRT Foundation and participates in charitable fundraising efforts. He has held leadership positions with the Society of Financial Service Professionals, Western Michigan Estate Planning Council, and Life Insurance Leaders of Michigan, and is involved with the Grand Rapids Economics Club and Lions Club.
In 2016, Ed received the Distinguished Service Award from NAIFA West Michigan and the Society of Financial Service Professionals. He also holds a license with Wealth Building Cornerstones, a retirement planning model grounded in actuarial science.
Outside of work, Ed has been married to his wife, Karen, for 51 years. They have three married daughters and ten grandchildren. He is an active member of Ada Bible Church and a committed supporter of his community.
Worried About How You’ll Afford Care Down the Road?
Nearly everyone needs care at some point, but few understand how costly it can be. In Michigan, assisted living costs upwards of $5k per month, with home health care averaging around $35/hour. Thinking about future care needs can feel overwhelming. But delaying planning can lead to missed opportunities, financial strain, and decisions made in crisis.
What You’ll Learn in Our Webinar
What Is Long-Term Care?
What Is Long-Term Care?
Understand what long-term care really means, explore who typically needs it, and outline the different types of care available—beyond just nursing homes.
Impact on Families
Impact on Families
Insight into how care needs can affect spouses, children, and extended family—emotionally, physically, and in day-to-day life.
Impact on Finances
Impact on Finances
Education on the true cost of care and how various funding options, including long-term care insurance, can help protect your income and retirement savings.
Long-Term Care Insurance Examples
Long-Term Care Insurance Examples
Review real-life scenarios to show how advance planning with long-term care insurance can relieve stress, preserve assets, and provide peace of mind for everyone involved.
Join Our Free Webinar to Plan for Your Financial Future
Whether you’re well-versed in long-term care insurance or just starting to learn about it, this seminar will help you understand your options and how planning ahead can provide financial protection and peace of mind.
Why Trust Crossroads Eldercare Options?
As a local company serving West Michigan for over 13 years, we’ve helped countless families like yours make confident, informed decisions about eldercare. Our eldercare advisors provide personalized, professional guidance for every aspect of eldercare planning.
By Attending This Webinar, You’ll
01
Reduce stress and gain peace of mind knowing how to prepare for your future care needs.
02
Avoid costly financial surprises by learning how-long-term care insurance can support your future care needs.
03
Feel confident making informed decisions that protect your assets and ease the burden on your loved ones.
Start Planning Now to Avoid Crisis Later
Join our informative long-term care insurance seminar and get the clarity, support, and expert guidance you need to prepare for future care needs with confidence and peace of mind.
